The Magic Number For Digital Products

“How much should I charge?”

It’s the question I get asked most. And for good reason—price wrong, and even the best product won’t sell.

Today I’m sharing the pricing framework that’s working for creators right now.

Here’s what most creators get wrong: they either price too low (undervaluing their work) or too high (creating friction for their audience).

The sweet spot? $27-47.

Why? It’s an impulse buy. People don’t need to check their bank account or “think about it.” They just buy.

Let’s say you price your guide at $37 and you have 10,000 followers.

If just 1% buy, that’s 100 sales = $3,700.

Even 0.5% = 50 sales = $1,850.

Now imagine that happening every month as new followers discover you.

That’s passive income. That’s freedom.

1. Don’t Price Based on Length

   Your guide’s value isn’t in page count. It’s in transformation. A 10-page guide that saves someone 20 hours of research is worth $47.

2. Premium Positioning Works

   Charging $7 signals “this isn’t very good.” Charging $37 signals confidence and quality.

3. Start Higher Than You’re Comfortable With

   You can always run sales. You can’t easily raise prices once people know your “real” price.

1. Warren Buffett on Value: “Price is what you pay. Value is what you get.”

2. Ramit Sethi on Pricing: “A $2,000 product that transforms someone’s life is a better deal than a free ebook they’ll never read.”

Here’s what top creators do:

• Free: Your social content (builds trust)
• $27-47: Entry product (first purchase, captures email)
• $97-197: Deep dive product (for your super fans)
• $500+: Premium offering (coaching, done-for-you)

Start with that $27-47 product. Get people to buy once, and they’re 10x more likely to buy again.

If you’ve been sitting on a product idea, price it at $37.

Not $9.99. Not $19. $37.

Then launch it. You can always adjust, but you need to start.

Hit reply and tell me: what’s stopping you from launching your first (or next) digital product?