The DM Problem (And How To Solve It)

It was a Tuesday afternoon and I was scrolling through my DMs, answering the same questions I’d answered a hundred times before.

“What’s your favorite restaurant in Bali?” “Can you send me your Lisbon itinerary?” “Where should I stay in Tokyo?”

Sound familiar?

Every creator I talk to has this problem. You’ve built an audience by sharing valuable content, and now that audience expects unlimited free advice delivered directly to their inbox.

Here’s what most creators don’t realize—every hour you spend answering DMs is an hour you’re not creating content, landing brand deals, or building something that scales.

And the kicker? The people asking rarely even follow through on your recommendations. They’re just collecting options.

What if instead of typing out the same Bali restaurant list for the 50th time, you just sent them a link?

A link to a $27 guide that has everything—your favorite spots, how to get there, what to order, insider tips they’d never find on Google.

Some will buy. Some won’t. But you’ve just turned a time-suck into a revenue stream.

1. Your Repetitive Answers Are Products in Disguise

   If you’ve answered the same question 10+ times, that’s a product waiting to happen. Package it once, sell it forever.

2. Low Prices Remove Friction

   A $27-47 guide is an impulse buy. People don’t need to think twice. They just click and buy.

3. Every Sale Builds Your Email List

   Unlike social followers, email subscribers are yours. No algorithm can take them away.

1. Pat Flynn on Digital Products: “The beautiful thing about digital products is you create them once and they can sell forever.”

2. Naval Ravikant on Leverage: “Code and media are permissionless leverage. They’re the leverage behind the newly rich.”

Open your DMs right now. Find the question you’ve answered most often in the last month. Write down everything you’d tell someone asking that question.

Congratulations—you just outlined your first digital product.

Next week, I’ll share exactly how to price your digital product for maximum sales.