The $27-$47 Pricing Cheatsheet

Most creators price their first product at $9.

Then they wonder why nobody takes it seriously.

$27 to $47 is where creator products live. Low enough that nobody needs to think about it. High enough that the buyer expects it to be good, and treats it that way.

Under $20 says “this is a PDF I made in an afternoon.” Over $50 needs a sales page, testimonials and a reason.

A 12-page Lisbon guide that saves someone six hours of research is worth $27. A 90-page one that makes them do the research anyway is not.

Ask: how long would this take them to figure out alone? Charge a fraction of that.

Every product you make should have a spot on a ladder:

1. Free – the lead magnet. One problem, solved fast. This gets them on your list.
2. $27-$47 – the guide. The full answer to the question you get asked most.
3. $97+ – the bundle, the template pack or the call. For the people who want everything.

Fill in one product per rung in the Notion template. If a rung is empty, that is your next product.

You can always run a launch discount. You cannot easily raise a price people already know.

Set it at $37. Run a $27 launch week for your list. Then let it sit at $37.

Open the cheatsheet and answer the five underpricing questions honestly. If you say yes to three or more, add $10 to whatever you were going to charge.